Fun, safe, good for your health

Learning to swim has it all!

PJ Masks powering up swimming for New Zealand children!

This SWIMSAFER Week we have some special help from our superhero PJ Masks friends Catboy, Owlette and Gekko! To encourage children’s love of the water and promote the value of swimming lessons, Hasbro a global play and entertainment company, is collaborating with SWIM Coaches and Teachers New Zealand to support SWIMSAFER week featuring the heroes from the popular pre-school brand PJ Masks. The hope is we inspire more young children and parents on the importance of swim safety and help children ‘power up’ their swimming.

Click to download some special messages, activities and colouring in from PJ Masks.


Between 21-27 November 2022, SWIM Coaches and Teachers New Zealand is holding its annual SWIMSAFER Week.

Registered swim schools will participate in the campaign, and coordinate educational activities for students to gain vital water safety skills.

SWIM Coaches and Teachers New Zealand advocates that swimming year-round, learning and abiding by vital water safety skills, and participating in the SWIMSAFER Week will not only help kids become safer, smarter and stronger in the water, but in everyday life as well.

SWIM It Forward

As part of SWIMSAFER Week this year we are introducing the initiative Swim It Forward. Our research shows 48% of New Zealand children are not currently in lessons, with a major reason being affordability. This year 8 children under fourteen drowned. Learning to swim is a major preventative measures parents can take. Our aim is to help more children receive this vital education. For just $20 (tax deductible) or the cost of one swimming lesson you will be helping those most at risk of drowning. The more children in lessons the lower the risk of drowning. Please help us out

We are asking Swim Schools and Swim Clubs to jump on board and help us with this worthy cause. Set up your own fundraiser goal, spread the word and start fundraising. Let's get more kids in the pool and learning how to swim.

Head over to the SWIM It Forward project page and sign up. You will get your own fundraising sub-page where you can track your progress, and you will be helping us reach our national goal.